New build remains attractive and demand is high for modern touches.
Almost 70% of people would like new build properties to be better equipped for modern living, with people citing a desire for more storage, renewable energy, and pre-wired TV and broadband. These figures come from a nationwide survey commissioned by Sky to explore consumer expectations of new build property against a backdrop of changing media consumption and rapidly advancing technology.
Broadband and TV services ranked in the top five essential services, just behind more traditional utilities such as electricity, water, and gas with 55% of people expecting to have TV services in place either before they move in or within 48 hours. At the bottom of the table 18% of people considered a security system essential and just 8% couldn’t live without supermarket deliveries.
It seems people are also still finding getting access to services one of the key stresses of moving into a new property. Over 70% of people of people said that they find it stressful to take time off work to have services installed.
Chris Collinson, Sky’s Sales and Marketing Director, comments, “Sky is committed to delivering solutions for property managers and their clients. The demands of modern living mean that people have less time to wait for services to be installed and being connected has become essential to people’s lives. Expectations are rising, with people demanding more from their properties and those who manage them on their behalf. Sky Q not only helps to meet consumer demand but it also means that buildings are future proofed and gives residents the most advanced TV experience available – something that really sets a property apart.”
The majority of people (53%) said that having broadband and TV services set up and ready to be used ahead of moving in made new builds more appealing than an existing property – a staggering 93% of people said they would be attracted to a property that offered this. Surprisingly, this was far more important than a property having state of the art appliances – only 32% of people said this would make them move into a new build. Demonstrating the importance of connectivity, only 4% of people would avoid a TV service entirely and less than 1% would turn down broadband.
