The beautiful game comes home

We all love looking at the homes of the rich and famous. In the first of a new series on celebrities’ flats, Flat Living took a peek at Sven Goran Eriksson’s former flat inNottingham

International sports personality Sven-Göran Eriksson is a character needing little introduction. His 2009 appointment to the Director of Football position at NottsCountyFC, the league’s oldest club, required Mr Eriksson to look for accommodation which was both private and convenient to the club. River Crescent fulfilled both of these criteria. The multi award winning development, which is home to numerous sporting personalities, is situated on a picturesque stretch of the River Trent and provides luxuriously appointed and secure apartments. Situated minutes from the city centre (flourishing with bustling bars, exclusive boutiques and world class restaurants) the development remains tranquil and secluded in a protected natural setting.

Mr Eriksson first began his residence during August of 2009 in a fully equipped, award winning show apartment as a temporary measure while his penthouse suite was being individually crafted. The £1000.000.00, 2067 sq’ ft’ apartment boasts double height ceilings and an extensive wraparound terrace with breathtaking panoramic views of the river and surrounding country parkland.

Resident interior design practice, NDA Private Clients, was pleased to secure the contract for the penthouse design and installation. Flat Living Magazine spoke to Practice Manger James Pilling about the experience.

FL: What were your first impressions of Mr Eriksson?

JP: He was well mannered, sharply dressed, approachable and warm. He soon became a familiar, friendly face, often dropping in for a coffee and a chat. Ironically, considering how many football personalities I’ve worked with, I don’t follow the sport, so conversation generally revolved around design.

FL: What was the initial brief?

JP: Mr Eriksson had accumulated a substantial collection of fine furniture and artwork, all of which were being held by a local storage facility; the first step was to evaluate the practicality, scale, quality and aesthetic relevance of every item and produce a definitive list of products that could potentially become the starting point for our design concept. We then designed the majority of the remaining furniture items specifically for the space; the beds, wardrobes, upholstery and a number of tables, all of which were produced by our team of talented craftspeople. The internal architecture was also remodelled to provide interesting features. The fundamental philosophy was to create a timeless, high quality, elegant and memorable penthouse. The use of exotic hides and animal prints was inspired by Mr Eriksson’s artwork, some of which featured African animals; this provided a subtle theme for the material selections. Many of the fabrics use very small scale textures and patterns that are not immediately obvious, the clear reference can be seen on the 10 dining chairs surrounding the bespoke glass dining table. You’ll notice in the images that we’ve used a restricted palette; Taupe, ivory, black, oak, and bright chrome. This is one of my favourite schemes as it can be accessorised easily with any accent colours depending on mood, season or trend; as you wish.” JP

FL: So what was in Sven’s storage – that must have been fascinating to rummage through?

JP: No football trophies or portraits of Ulrika Jonsson. He did have a pair of beautiful antique Swedish occasional chairs, a few fine 19th century Swedish watercolours and a stunningly detailed silk rug which we used in his master bedroom, but these were removed on his departure and not included in the photographs for this article. He did have quite a strong interest in Swedish design, notably the use of wood flooring, which was installed throughout the apartment.”

FL: How long did the apartment take to create?

JP: It was quite drawn out actually; there was a substantial amount of work involved. The basic penthouse units here are empty shells, which is great because it allows for absolute design freedom across the board. Everything can be created specifically for the client, from selecting kitchens, bathrooms and lighting systems, right down to selection of architraves, door handles and hinges. We individually tailored everything, internal layout, bespoke furniture, underfloor heating; the works. In total it took about six months to finalise.

FL: What was his reaction to the finished result?

JP: He loved it; he became quite animated and excited which was marvellous. I’m absolutely passionate and obsessive about interior design, I strive for aesthetic and practical perfection and don’t rest until I feel that it has been achieved, but to see the client walk in, connect with an environment, become excited and start to visualise enjoying life in that space is magical.

NDA Private Clients is affiliated to The National Design Academy, a Centre of Design Excellence specialising in affordable, distance learning Interior Design education. Go to  to view their current portfolio or to arrange a no obligation design meeting. You can also go to to learn more about affordable Interior design education.